Behind the Design | British Open Staff Bag & Headcovers
Golf’s oldest major championship returns to Troon, South Ayrshire, Scotland for the 10th time in 2024.
Let’s have a closer look at the majestic royal wares the likes of Scottie Scheffler, Rory McIlroy, Collin Morikawa, and Tommy Fleetwood will be sporting around the wind-swept links.
Team TaylorMade athletes will be donning the Commemorative British Open staff bag and headcovers that signify everything royal about this year’s venue. The club received proper royal designation in 1978 when it celebrated its centenary.
Royal Purple is the base colour upon which ribbons of gold encompass the bag’s bottom and top. White flocking TaylorMade logos complete the royal colour wheel and are made of soft flocking material that’s emblematic of the collars royalty have worn around their coats for centuries.
A 152nd logo is scripted into the gold ribbon around the bag’s top signifying the 152nd playing of the British Open.
Subtle details abound on this year’s British Open staff bag. Its purple flanks are checkered with postage stamps and with inlays that alternate between the TaylorMade logo and the number 8. The design pays respect to the iconic eighth hole which faces westwardly toward the Firth of Clyde. The par-three measures a mere 123 yards and is the shortest hole in British Open history.
The name Ailsa can be found on the valuables pocket and offers another nod to the infamous eighth hole. It was the phrase used by 1887 and 1889 British Open Champion, Willie Park, Jr. to describe the postcard view from the eighth tee box which looks out toward Ailsa Rock on the horizon.
On the back of the bag, railroad tracks gilded with the number 11 pay homage to the 11th hole. The daunting par-4 requires a long, accurate tee shot over gorse to a blind fairway that’s flanked by out of bounds and railroad tracks on the right side the entire length of the hole.
Two gold serpents surround the bag’s bottom ring and pay respect to the snake-like creatures found in Royal Troon’s seal. The Latin phrase TAM ARTE QUAM MARTE is scripted into the bag’s handle. It pays tribute to Royal Troon’s motto which translates to As Much by Skill as by Strength.
The driver, fairway wood and hybrid headcovers continue the royal theme with all-white fronts that sport a purple TaylorMade logo topped with a gold crown. The backsides are solid gold with purple Roman numerals I, III, and V signifying both the number of each fairway wood and the royal script that was commonly used centuries ago.
The white blade putter headcover features a purple TaylorMade logo with a gold crown above. On the mallet putter headcover, a gold 8 and the name Ailsa are set upon a purple postage stamp that once again celebrates the course’s 8th hole.
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